EXPERIENCE

ABOUT ME

Hello! My name is Andrew Maloney, thank you for taking the time to view my portfolio! I grew up in the Dallas, TX area my entire life except for when I spent 4 years in Lubbock, TX while attending Texas Tech University. My interest in digital media began when I was in college and had the opportunity to take graduation pictures for several of my friends throughout my time there. It grew into an interest in graphic design, photo editing, and eventually – marketing in general. It was then I made the decision to switch my major from Sport Management to Digital Media and Professional Communications. Currently, I work for a digital marketing agency while living in Dallas with my dog, Xolo. In my free time I enjoy quality time with my friends &  family, playing video games, reading, and listening to music.

Located: Dallas, TX | Languages Spoken: English, Spanish 

ANDREW MALONEY

EDucation

Richardson High School

High School Diploma – 2015, Richardson, TX

TEXAS TECH UNIVERSITY

B.A. Digital Media and Professional Communication – 2022, Lubbock, TX

Certificate in Sports Media – 2022, Lubbock, TX

Meta Blueprint

Digital Media Buying Professional Certificate – 2022, Online

WORK HISTORY

POST COLLEGE GRADUATION

AIMBRIDGE HOSPITALITY

Manager, Marketing & Digital Strategy | Jan. 2025 –  Present

Main contact and sole owner for marketing and digital media efforts of a 64-hotel portfolio. Day to day duties include website audits, paid media strategy, working alongside commercial and operational partners to target high-quality business for our hotels. Tracking and reporting our to external stakeholders like hotel owners alongside my own organizations leadership.

Riser MEDIA GROUP

Administrative Assistant | Sept. 2022 – Dec. 2022

I coordinated the team calendar for in-house meetings, client events, and lunches, and managed the main office phone line. Additionally, I facilitated communication between clients and the Social Media Coordinator, maintained detailed notes from client meetings, and spearheaded all aspects of client business development. Representing Riser Media Group, I attended Chamber events and meetings, aiding in task delegation among team members and assisting in client onboarding and offboarding processes. Furthermore, I managed various administrative tasks for multiple clients, ensuring smooth operations and client satisfaction.

Social Media Account Representative |  Dec. 2022 – June 2023

I provided support in graphic design for client campaigns and regularly facilitated client report meetings on a monthly basis. In a dual capacity, I assisted with both administrative tasks and creative endeavors, reporting directly to the Social Media Coordinator and business owner. Additionally, I contributed to copywriting and scheduling social media content, while also playing a role in managing client events and supporting print-graphic design efforts. Throughout, I efficiently managed administrative responsibilities alongside these creative and client-facing duties.

Social Media Coordinator |  Jun. 2023 – Mar. 2024

I efficiently managed communication and tasks for an average of 15 clients, overseeing a wide array of responsibilities. This included creating graphic designs and writing copy for social media campaigns, maintaining and organizing social media calendars across three platforms per client, managing digital advertisements, and designing print materials. I also took charge of website management, including occasional redesigns and new creations, while ensuring seamless day-to-day client communication and organizing monthly meetings for reports and analytics. Additionally, I directed video and photo shoots for clients, wrote scripts for shoots, and conducted analytic tracking and reporting. I coded websites to include necessary code for conversion tracking and collaborated across various industries such as law firms, medical practices, coworking spaces, moving and cleaning companies, HVAC services, and universities throughout the United States. Moreover, I handled podcast and video production and editing, as well as photography and photo editing for clients, and managed all aspects of email campaigns.

Digital Marketing Specialist |  Mar. 2024 – Dec. 2025

In addition to the responsibilities of a Social Media Coordinator, I managed client SEO strategies, oversaw Google Ads campaigns, and handled website building, redesign, and ongoing maintenance. I conducted comprehensive analytic tracking using tools such as Meta Pixel, GA4, and Google Tag Manager, performing detailed analysis on data from ad performance, website metrics, and other sources to provide insightful recommendations and optimizations.

LONESTAR POPCORN

Operations Manager | Jan. 2017 –  Dec. 2022

 

I managed operations across three Lonestar Popcorn locations, including overseeing the opening of a new store in Denton, TX, where I also led digital and print marketing efforts. I handled inventory management for all locations and later transferred to Grapevine, TX, where I supervised the relocation to a new storefront and managed the grand reopening. Throughout, I collaborated closely with the business owner, contributing to marketing material design and briefly managing social media. I also maintained direct communication with customers and recurring clients to ensure satisfaction and loyalty.

SKILLS

  • Adobe Acrobat
  • Adobe Creative Suite
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere
  • Analysis Skills
  • Blogging
  • Branding
  • Canva
  • Content Creation
  • Content Development
  • Copywriting
  • Digital Advertising
  • Digital Marketing
  • Directing
  • Email Marketing
  • Graphic Design
  • Google Analytics
  • Layout Design
  • Market Research
  • Marketing
  • Media Buying
  • Meta
  • Performance Marketing
  • Photography
  • Photo Editing
  • PPC Campaign Management
  • Product Management
  • Project Management
  • Proofreading
  • Sales
  • Scripting
  • Search Engine Optimization (SEO)
  • SEO
  • Social Media Management
  • Social Media Strategy
  • User Experience (UX)
  • User Interface (UI)
  • Video Editing
  • Video Production
  • Web Design
  • Web Develop
  • Website Management
  • WordPress